EMIR OUTLOOK | THE SYMPHONY OF CONSENSUS

11.00 - INTRODUCTION | WELCOME TO BOARDROOM BY EMIR

Kay Westmoreland | Director - EMIR Engage | EMIR

Welcome to the region’s most selective and influential intelligence network for CEOs, government officials and other high achievers. Please note Boardroom by EMIR’s house rules, virtual networking, and opportunity room on the app.

11.05 - EMIR OUTLOOK | THE SYMPHONY OF CONSENSUS

Trevor McFarlane | CEO | EMIR

EMIR clients are now in an operating environment that is changing faster than any one company—no matter how sophisticated—can reliably model. The greatest advantage in 2026 is shared situational awareness.

This session, led by one of the most sought-after speakers, Trevor McFarlane, is designed to tackle a growing threat to strategic clarity: epistemic risk—the danger of making high-stakes decisions based on distorted or incomplete realities. Today’s member meeting aims to confront that risk directly, using a format we call “The Symphony of Confidential Consensus.”

The method is simple:

● Trevor will put forward three strategic propositions for discussion —at the global, regional, and local/sectoral levels.

● He will offer fresh perspectives and contrarian views.

● Our members will validate, challenge, or nuance each of them from your vantage point—your boardroom, your supply chain, your investors, your government relationships.

Together, we’ll build a shared, confidential map of reality—not based on headlines or hunches, but on peer-calibrated insights from the people actually running influential and significant businesses.

Expect rich insights on:

• Demand outlook: B2B/G and B2C
• Project activity
• Real estate
• Salary & talent dynamics
• Saudi consumer
• New regulations
• Regional HQ
• Supply chain/ICV

12.00 - SOCIAL IMPACT SPOTLIGHT 2026 | THE LIFECARE FOUNDATION

For 2026, EMIR is partnering with the Lifecare Foundation to support the Lifecare International Maasai Mara Medical Camp—a two-day government-supported initiative starting on May 30th 2026 that delivers urgent medical care to thousands of patients, especially women and children, in Kenya’s Maasai Mara. From treating life-threatening illnesses to investing in clean water infrastructure through boreholes, this programme directly advances several Sustainable Development Goals (SDGs), including health, clean water, poverty alleviation, reduced inequality and education.

The RoI for your organisation:

• Strengthen peer networks in a high-trust setting – Deepen relationships with fellow CEOs in the Maasai Mara this May
• Measurable dollar impact – direct link to lives improved
• Show commitment to key government-led market in Africa
• Board-ready ESG story – a credible narrative for stakeholders
• Employee engagement – inspire teams with real-world purpose
• Strengthen licence to operate – demonstrate values in action
• Brand equity – align with a high-integrity, high-visibility initiative
• Differentiate – stand out in tenders, partnerships, and media narratives
• Minimise due diligence – EMIR-vetted, low-friction investment
• Relationships in impact circles – connect with like-minded leaders and foundations